I’ve always admired the work of Barbara Kruger. I find it to be humorous and slightly disturbing. It’s like a big bitch slap in the face of society. As a woman and a graphic designer, how can you not be inspired by this work?
Kruger was strongly influenced by photographers and fashion magazine sub-cultures. A majority of her work focuses on aspects of social life, such as the relationship between the sexes and the circulation of power within cultures. Her work illustrates the kindnesses and brutalities of how we interact with others. Kruger’s printed work consists of black and white photographs with a message written in white letters against a red background. She includes phrases that are usually declarative or accusatory and make use of common pronouns. The text and image are unrelated in an effort to create anxiety by the audience that plays on the fears of society.
For the past decade Kruger has created installations of video, film, audio and projection. She is currently a professor at the University of California at Los Angeles.