Sunday, December 14, 2008

The Urban Forest Project

The Urban Forest Project is a series of unprecedented outdoor banner exhibitions taking root in cities around the world. In each location, artists, designers, students and the general public will employ the idea or form of the tree to make a powerful visual statement on banners that will be displayed throughout the community.

The tree is a metaphor for sustainability and, in that spirit, the banners at the close of each exhibition will be recycled into totebags and auctioned off to raise money for a local non-profit organization. Each local project will also incorporate or support an environmental call to action such as tree planting initiatives. The program can easily be adapted to address a number of green and creative initiatives in a variety of ways to shape a project that is unique and expressive of the local community.

The project – an initiative of Worldstudio – was launched in New York's Times Square in the fall of 2006. Worldstudio is currently in discussions with a number of cities, community groups and corporations around the world who want to execute and sponsor The Urban Forest Project.

To see examples of the banners and visit the NYC, Denver, and Baltimore sites.

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